Email Marketing
Email Design Overview
Today, getting an email to the inbox doesn’t always guarantee results. You need to deliver the best email to the inbox. Our Design & Deployment team is dedicated to designing emails that deliver results—and to optimizing your campaign performance.
View Basic Email Template
View Newsletter Email Template
If you’re looking for help navigating the ever-changing landscape of email marketing design, or want additional marketing expertise that complements your campaign management resources, our Design & Deployment team is for you.
Our talented team delivers performance-based design by focusing on these key areas:
- Brand Synergy and consistency with other marketing mediums
- Appealing visual organization
- Engagement techniques
- Response maximization
- Rendering results and mesuring results
- Tested quality assurance, making sure your email looks good in all email clients
The email comes in the subscribers’ inbox with a myriad of other message, so make your email stand-out! Deliver trust by using your company name in the subject line. You must engage the user to open the email by affirming value and entice them with a visible, relevant message. You want o elicit a response, with results delivered to your company. Contact us for a free quote today!
There are 5 stages of viewing an email:
- From Name
- Subject Line
- Preview Panel
- Opened Email (pre-scroll)
- Full Email Body
Why Market with Email?
Traditional marketing in print, broadcast and online are great, but email marketing is also effective in increasing your bottom line. Reach your target audience with an HTML email marketing campaign.
Considerations for Email Design
Keep your message simple and concise. We recommend 1 or 2 emails per month to avoid SPAM blockers. If the emails are delivered on a consistent basis, for example the 1st and 3rd Monday of the month, your results will improve.
Most email marketing campaigns are on an ‘opt-in’ basis, so it is important to give the user the option to 'unsubscribe'. This is usually near the bottom of your message.
There are rendering differences in email software (clients) so it is important to consider the different client and how they render your email.
Email Software:
- B2B Email Clients:
- Microsoft Outlook (used the most)
- Lotus Notes
- B2C Email Clients:
- Yahoo!
- AOL
- Hotmail / Live
- Gmail
- Other Email Clients:
- Entourage (Mac)
- Mail (Mac)
- Eudora
- Thunderbird
Email Marketing FAQ
Q) What percentage of subscribers 'block images' vs 'show images'?
A) 60% of subscribers block images so it is important to use text to engage your user with your call of action. It is not recommended to use all images in your email design.
Q) How many subscribers see the final full email?
A) 11% go past the fold to view the entire email so it is imperative to have your message or call to action clearly in the first 200 vertical pixels.
Q) If the majority of emails come in as HTML, what about text versions on mobile devices such as BlackBerry or iPhone?
A) Consumption of email on-the-go is increasing so mobile marketing should be considered. Always have a link to ‘view as a webpage’ and these subscribers will view this page in there browser. Always include a text only version of your email.
Q) When coding the email design, is it best to use CSS in the body, head or inline?
A) Inline CSS is the wide-spread answer. Hotmail and Gmail do not support header CSS. We offer this service for a reasonable rate, contact us for more information.